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Our revolutionary concept was born to disrupt traditional hospitality as you know it, giving iconiK members an all-in-one solution to elevate their travel experience. We set out to create a unique product that could be passed down the generations – one that would exceed expectations and provide a range of services like no other.


Imagine your private chauffeur greeting you upon arrival at the airport, whisking you away to your home away from home. Custom built to designer standards, your abode promises gorgeous city views with access to a host of leisure facilities. Here, your dedicated lifestyle manager will present you with a bespoke itinerary for the duration of your stay.


Whether you’re travelling with your loved one or your family, our iconiK-approved selection of experiences takes everyone’s preferences into account, giving you the trip of a lifetime. But it doesn’t end here – if it’s that hard-to-get reservation you’re after at a restaurant helmed by a Michelin-starred chef or whether you’d like to arrive at dinner in style in a private helicopter, our team can make it happen.


The epitome of refined living, our apartments are designed to deliver a lasting impression. Customised by renowned interior decorators, these living spaces have it all – fashionable elegance, premium fittings and fixtures as well as splendid city panoramas in the backdrop. Although there’s so much to experience outside of your home when in Dubai, our apartments equally compete for your attention, inviting you to idle the hours away, taking in every bit of opulence these stunning surrounds have to offer.


Designed by world-renowned interior decorators, our apartments offer a taste in high life, bringing you a stay truly ensconced in luxury


Every detail has been carefully thought of to ensure everything you need for an elevated holiday experience is within reach


All our apartments boast a prestigious address, promising gorgeous views in the backdrop and easy access to the city's high-profile neighbourhoods


Our state-of-the-art spaces cater to every member of the family - whether you're travelling with your loved one or with the little ones in tow


Get uninterrupted access to a host of amenities during your stay with our apartments that feature everything you'd expect from a five-star hotel

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